Video Series Features Associate-Driven Environmental Initiatives


American Honda has released the first in a series of short films highlighting environmental initiatives dreamed up by Honda associates that are fulfilling Honda’s vision for reducing the company’s environmental impact and creating a sustainable future. The film series, featured on Honda’s YouTube channel will include stories of environmental innovation across Honda in North America, focusing not only on Honda’s efforts at developing more fuel-efficient, low emissions vehicles, but also its associates’ efforts to minimize the impact of the company’s manufacturing and logistics operations.

The first film in the series, “Paint by Numbers,” tells the story of how a Honda senior staff engineer, Shubho Bhattacharya, is inspired to develop technology to reduce energy consumption in the automobile body painting process. “The largest amount of energy that’s consumed in a car factory is in the painting process,” explains Bhattacharya. “In fact, the painting process consumes about 60 percent of a typical car factory’s energy consumption.”
Bhattacharya conceived the Intelligent Paint Technology, and with the help of his fellow Honda associates implemented the new system, which reduces CO2 emissions from painting operations by approximately 25 percent. This represents the reduction of approximately 10,000 metric tons of CO2 emissions per year at Honda’s seven auto plants in North America.

Since its implementation at the Marysville Auto Plant in 2008, Honda’s patented Intelligent Paint Technology has been applied in Honda plants throughout North America.

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